A collection of fertility and genetics companies (including California Cryobank, Donor Egg Bank USA, Cord Blood Registry, +more) came to us to form a life science-focused parent brand. The company has helped nearly 1 million families access reproductive, newborn stem cell, and genetic services to grow and protect their families. To create the 360 branding for Generate Life Sciences, we gave them a name, strategy and purpose-driven, premium identity with trust at the forefront.

Creative Direction, Brand Design, Web Design, Packaging Design, Social